Angela Giles

There is a lot of talk going on in online marketing circles about how Facebook is a really effective and free marketing tool. But unfortunately, not many seem to understand what this means or how Facebook must actually be used as a marketing tool.

The fact is that social media marketing does not work the same way as normal banner advertising works or even how Google Adsense works. If you look at the Facebook News feeds, marketers seem to be promoting their business and products on Facebook. They think that since millions of people are using Facebook, more promotions will bring in more leads.

This sort of wrong thinking is quite prevalent in MLM circles where people promote their business opportunity on Facebook not bothering about whether they are talking to their target audience or not. Moreover, it is quite common for network marketers to be promoting more than one business at the same time. So you find the same marketer promoting one business one day and another business the next day.

The most common way in which people try to market on Facebook is to join groups related to their niche and then start promoting their products to the members of the group.

If Facebook was an advertising portal, this kind of strategy would have definitely worked. More advertising and more promotion would have resulted in more prospects. But the fact is that Facebook is a social media and you must adopt a different marketing approach.

You must think like a Marketer and not like a Salesman.
A Salesman is one who goes door to door with a basket of products and promotes them in the hope that someone will buy. That is his strategy in a nutshell. If the customer is not interested in one product, the salesman offers him another.

A Marketer on the other hand develops a brand which attracts people to it. He uses the principles of Attraction marketing to build his personal brand as an expert which automatically attracts people from the target audience. A Marketer develops relationships with other Facebook users based on trust and builds credibility first.

If you are looking for the correct way to market on Facebook using groups, then follow the instructions and suggestions given below.

Join Relevant Facebook Groups
Search for groups on Facebook related to your business. If you are a network marketer, join all the groups on network marketing. Specifically, find groups which have a narrow focus rather than a broad focus. For instance, if you wish to find leads, you will be able to find them from groups on health products which has a narrow focus rather than from groups on online marketing, which has a broader focus. Another way is to find out the experts in your industry and join their groups.

Once you are a member of a group, start developing relationships with other members and get them to become your friends. This way you will increase your personal network. Write an attractive profile which tells others about you as a person and how you are helping others in their common field. Establish yourself as an expert.

Start a Facebook Group
You could start your own Facebook group and invite your friends to join it. With your own group, you have the responsibility of posting valuable content and resources which is of use to your network.

Invite Friends to your Page
Would you like to see other people posting their business opportunity on your wall? Would you not get angry with such people? So it is obvious that you should never advertise directly on other people’s walls. Instead, get them to visit your page. If you have written an article, post it to your Facebook Notes. If you have recorded a video, upload it to Facebook and tag friends. This will invite people to visit your Facebook page and read the note or watch the video.

Do not Spam
Spamming means sending messages to people you do not know. Facebook allows people to write on other people’s wall but this facility must not be misused. Communicate only with people who have accepted to be your friend. If you want to share your message with others, first get them to be a friend and then talk to them.

Find Partners
A great way to increase your reach is to find partners. Find other people in your field who are managing groups. Then partner with them by cross promoting that business to your members and your business to that group’s members. It is not difficult to find partners since everyone wants to promote their business to a larger audience. However, take care to choose partnerships which are mutually beneficial.

Believe in Yourself!

Ange:-)

Teaching Empowerment to Others

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